Learning new internet marketing language!!
I wasn't going to mention this as it is not so much about copywriting but about using words in general to influence people. However I think it is such a powerful factor in successful communication that it needs to be mentioned.The language that you use to talk in your writing is not just about being enticing, about conveying emotion and gripping the reader, it is also about proving you are one of them!!

We all want to be with people who are like us, who like the same things and hold the same opinions, we connect with those kind of people. So if you are talking to someone about a topic and you mention a word or phrase they are used to hearing they will pick up on that and connect with you, if you use words and phrases they are not used to hearing that will create a barrier between you.

For instance in the Forex market then a downwards trend is a 'bear market' and an upwards trend is a 'bull market', if you didn't know anything about the Forex language you would not use those terms and it may go unnoticed. But if you are speaking to someone who knows about the Forex market then they'll pick up if you use those terms straight away!

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Using Psychological Triggers with Words Of Profit!

words can have a significant influence on how we react to things, let's take that a little deeper and look at some 'hot buttons' that you can press to guide people where you want them.
They are known as 'psychological triggers' because they trigger certain actions or thoughts in us consciously or unconsciously, they can be words, images or sounds. People use them all the time - not just in sales, but also in day to day life, we'll speak about both uses as we go through.

Association

This is an easy one to spot as it has sprung up everywhere. Association is a trigger where the person using it wants you to associate a certain emotion, a certain thought to the use of their product. The best example is using good looking successful people driving cars, you unconsciously associate the beautiful person with the car so you think that by driving that car you will either appear better looking and more successful, or that you will be able to attract those kinds of people after you buy the car. That is why attractive female models are used shamelessly to advertise cars to men, sure the model grabs the guy’s attention that's true, but he also mentally thinks that if he gets that car he could attract that kind of woman.

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Hi,

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