Letting people download e-books for free is one of the most powerful ways to build targeted traffic and build opt-in lists. Most people come online looking for information, and the lure of a free e-book download with the information they want will get them to take action - to go to the site and opt-in to download the free e-book.

Within the niche you're marketing in there's a lot of information that people can be looking for - use any popular keyword tool or site to find out what it is they're searching for most, and create a PDF report on the topic. Give them a lot of great information without, of course, leaving them with no reason to purchase your product.

The idea is that those people downloading free e-books from your squeeze page should find it contains a lot of helpful information on the subject, while leaving them wanting to check out your paid product too. The enticement of downloading free e-books got them to your squeeze page and helped your efforts to build opt-in lists, now use the content to drive targeted traffic to your salespage too.

There's another benefit to offering free e-books too - you're branding yourself as an expert by being the author of the report, and you're getting the report into a lot more prospects' hands by releasing free e-books than you would if it too were a paid product. That extra branding and expert status not only helps immediately to build your credibility, but will also strengthen your efforts to build targeted traffic and build opt-in lists down the road as your reputation builds.

People have a voracious appetite for information, and letting them download free e-books will always help your marketing efforts, especially when done right. If the product you're trying to promote is a how-to product, write a report on what to do - leaving the how to do it to your paid product. If your paid product is software, write a report on why they need the end result of using the software and why your software is the best there is for the job. how them the benefits of your paid product and how it will help them solve their problems and you'll be building targeted traffic to your paid product for some time to come.

Always keep in mind that any marketer who is helping people solve immediate problems will always have a flow of buying customers, and free e-book downloads can built targeted traffic that much faster - and having prospects opt-in to download free e-books will build opt-in lists for you on an ongoing basis - even after you've moved on to your next project.

So write that e-book, build the squeeze page, use social media, web 2.0 sites and strong SEO techniques to keep people coming to the site to download free e-books and you'll be able to build targeted traffic and build opt-in lists on autopilot while you go on to build your next similar system to increase your overall effectiveness exponentially!

Doug Champigny is a world-famous Internet marketing coach, mentor & speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.
Article Source